The primary problem is 'Plansturbation'—the phenomenon where individuals expend significant cognitive energy on organizing, designing elaborate systems (like complex Notion workspaces), and planning tasks, leading to analysis paralysis and an inability to initiate or sustain momentum on the actual work. This is highly prevalent among professionals, entrepreneurs, and students with diagnosed or undiagnosed executive dysfunction, including ADHD. The significance lies in the massive opportunity cost: brilliant ideas remain unrealized because the gap between 'deciding to start' and 'actually starting' is too wide, often due to task overwhelm, fear of imperfection, or difficulty in task initiation. Existing productivity tools often exacerbate this by adding more complexity or requiring high levels of self-discipline that the user lacks.

Momentum Catalyst is an action-first productivity application that bypasses the planning trap by focusing solely on the next three immediate, low-effort steps required to move forward on a defined goal. Key features include: 1) AI Micro-Commitment Generator: Automatically breaks down large goals into 5-minute, ultra-specific 'starter tasks.' 2) Activation Energy Meter: Visual feedback indicating how little effort is required to begin the next step, gamifying initiation. 3) Progress Nudging & Reframing: Uses positive reinforcement and cognitive reframing prompts when users report feeling overwhelmed or distracted, shifting focus from perfection to completion. Our uniqueness lies in designing the system around executive challenges, prioritizing habit formation and activation over detailed long-term planning, making it fundamentally different from complex project management software.