Millions of adults, often diagnosed late in life, have spent decades 'masking' their ADHD symptoms—exhaustively mimicking neurotypical behavior, over-preparing for social situations, and performing relentlessly to avoid perceived failure or social rejection. The core problem is twofold: 1) A profound identity crisis stemming from realizing their perceived self is largely a performance, leading to grief and low self-worth, and 2) Burnout and anxiety caused by the unsustainable mental energy required to maintain this facade. Current solutions (general therapy, organizational apps) address symptoms but rarely focus specifically on the psychological and social skill development required to dismantle masking behaviors in favor of authentic, sustainable living.

AuthentiFocus is a subscription-based digital platform offering a tiered approach to de-masking. Key features include: 1) The 'Authenticity Audit': Guided self-assessment modules based on established masking indicators. 2) Adaptive Toolkits: Personalized learning paths focusing on social regulation, setting boundaries without over-explaining, and replacing performance-based coping with executive function strategies that suit the neurotype. 3) Expert-Led De-Masking Workshops: Live and recorded sessions with ADHD coaches and therapists specializing in identity integration and trauma-informed care related to late diagnosis. 4) The Inner Circle: A moderated, secure peer community focused on sharing vulnerability and celebrating authenticity, reducing the feeling of isolation.

Uniqueness lies in our singular focus on the social and identity fallout of masking, distinguishing us from general time management apps or purely clinical therapy platforms.